JOB : Brand Manager
DATE
01-Oct-2017
EXPERIENCE
15 to 17 years
GENDER
Any
COMPANY PROFILE
Our client is a well established automotive company in Kuwait
DESCRIPTION

JOB DESCRIPTION:

 

Plan, develop, and implement brand strategies and marketing programs by performing the following duties personally or through subordinate supervisors.

Strategic:

1.     Prepare annual brand promotion strategies, marketing programs and budget to meet the business unit/department strategic planning requirements.

2.     Monitor actual performance against the budget and take corrective measures as appropriate.

3.     Recommend annual brand promotion strategy, such as organizing public relations, promotions and   advertising campaigns etc.

Operational:

1.     Provide branding direction to develop and execute brand marketing programs to build brand awareness and sales promotion.

2.     Review market research to anticipate competition, monitor competitorÂ’s activities and market trends and translate consumer attitudes into new branding directions.

3.     Coordinate with marketing team on market requirements and product features.

4.     Communicate brand strategies to product marketing, marketing communications, sales, and other department.

5.     Coordinate and align brand strategy with corporate marketing plan.

6.     Coordinate with marketing department to develop advertising and promotional programs, pricing and positioning.

7.     Assess and develop brand names to differentiate product.

8.     Monitor planning and coordination of product launch.

9.     Guide creation of product portfolio.

10.  Evaluate and analyze program results and presents recommendations for changes in brand strategy.

 

CANDIDATE PROFILE
Bilingual ,Minimum 15 years of experience in passenger automotive industry –Sales and Marketing ,computer literate.
EDUCATION LEVEL
Degree
LOCATION
Kuwait
NATIONALITY
Arabs;Indians
CONTACT PERSON
Ms.Rose - Talent resource coordinator
CONTACT PHONE NO. 22652575-206