Job Detail
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Job ID 2295
Job Description
Reports to: General Manager
A brand manager is responsible for developing a brand’s overall strategy that aligns with the company’s goals. This includes creating, identifying the target audience and setting pricing strategies
Key Responsibilities
- Conduct consumer and market research.
- Identify how the brand is currently positioned in the market.
- Design a research based brand strategy
- Develop and execute marketing campaigns aimed at communicating our brand message.
- Communicate brand personality internally and align company brand message.
- Communicate brand personality internally and align company around foundational ideas.
- Anticipate consumer trends and keep brand up to date.
Candidate Profile:
- Requirement open to Bilingual Candidates
- Diploma, University degree, Bachelor’s Degree in Business Administration or Marketing is preferable
- Age above 30
- Minimum 10-12 years in similar position or related to business
- Mandatory prior experience of Chinese Brand