Brand Manager – Automotive Industry

Full time in Automotive Jobs Email Job

Job Detail

  • Job ID 2295

Job Description

Reports to: General Manager

A brand manager is responsible for developing a brand’s overall strategy that aligns with the company’s goals. This includes creating, identifying the target audience and setting pricing strategies

Key Responsibilities

 

  • Conduct consumer and market research.
  • Identify how the brand is currently positioned in the market.
  • Design a research based brand strategy
  • Develop and execute marketing campaigns aimed at communicating our brand message.
  • Communicate brand personality internally and align company brand message.
  • Communicate brand personality internally and align company around foundational ideas.
  • Anticipate consumer trends and keep brand up to date.

Candidate Profile:

 

  1. Requirement open to Bilingual Candidates
  2. Diploma, University degree, Bachelor’s Degree in Business Administration or Marketing is preferable
  3. Age above 30
  4. Minimum 10-12 years in similar position or related to business
  5. Mandatory prior experience of Chinese Brand

 

 

 

 

 

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