Marketing - Business Administration

Bentley Marketing Manager

Develop and execute robust marketing plan in line with business objectives and
covering all operations – new sales, used sales, aftersales, customer experience and
brand health.
• Develop the strategy, in conjunction with the digital team, for all social media
content planning and uploads, covering Facebook, Twitter, Instagram, Snapchat &
YouTube.
• Manage all manufacturer and Zayani website content management ensuring up
to date daily.
• Manage daily new & used vehicle stock feed on ZZ website ensuring 100% of
stock is online at all times.
• Event management and planning in line with the annual marketing plan.
• Manage Zayani CRM 360 plan and monitor results of each activation.
• Create sufficient PR in line with manufacturer expectations and best practice to
further develop the Bentley brand positioning.
• Develop and manage all affinity partnerships and promotion opportunities.
• Detailed analysis of weekly/monthly analytics reports for all digital platforms.
• Preparation and analysis of monthly marketing activity, PR & social media reports
• Ensure all showroom and after sales point of sale material is relevant and effective
• Monitor all customer feedback via BDC & manufacturer surveys and develop
marketing strategies to improve brand health and
customer experience.
• Develop and monitor brand health plan.

Public Affairs & Government Affairs Manager - Kuwait & Iraq

Develop and execute the Public & Government Affairs strategy in Kuwait to grow
Dow’s brand equity & strengthen key stakeholder relationships.
– Enhance brand awareness and equity
– Identify and develop key stakeholder relationships
– Actively engage with and manage media related opportunities
– Develop and launch corporate citizenship programs – Manage internal
communications
– Corporate advertising and brand management
– Direct Marketing
– Digital Marketing
– Identify and manage key events / conferences – Research and analysis

Event Management and Graphic Design Specialist , LOYAC, Kuwait City

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Marketing Specialist