HORECA Sales Representative

Full time posted 4 hours ago in Food & Beverage , in General Trading Company

Post Date : April 28, 2026
Apply Before : July 28, 2026
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Job Detail

Job ID 134532
Location Kuwait

Job Description

Department: Sales
Reports To: Sales Manager / Sales & Business Manager
Location: Ardiya, Kuwait
Employment Type: Full-Time
Job Overview:
We are seeking a dynamic and results-driven HORECA Sales Representative to grow and manage our customer base across Hotels, Restaurants, and Cafés in Kuwait. The role is field-based and focuses on driving revenue through consistent customer engagement, full product portfolio presentation, and acquisition of new accounts.
Key Responsibilities:
1. Customer Visits & Coverage
 Execute daily customer visits in line with assigned routes and frequency plans (100% compliance required)
 Plan efficient travel routes to maximize productivity
 Record all customer interactions in CRM (visit purpose, outcome, next steps)
2. Product Portfolio Selling
 Present the full product range during every customer visit
 Proactively promote new products, offers, and upselling opportunities
 Avoid simple order-taking; focus on consultative selling
3. New Business Development
 Identify and approach new HORECA customers within assigned territory
 Convert leads into active accounts
 Achieve monthly target of 3–5 new customer acquisitions
4. Sales Growth & Basket Expansion
 Analyze customer menus and identify gaps in product usage
 Increase average order size to 5–7 SKUs per customer
 Replace competitor products through value-based selling
5. Reporting & Administration
 Submit daily field activity reports
 Maintain accurate CRM records (orders, visits, complaints)
 Report competitor activities, pricing, and market trends
Candidate Profile:
 Arabic-speaking male candidates preferred
 Valid Kuwait driving license is mandatory
 Familiarity with Kuwait’s HORECA market is a strong advantage
 2–8 years of sales experience in HORECA, FMCG, or food distribution
 Proven track record in outdoor/field sales
 Strong customer relationship and negotiation skills
 Target-driven with a focus on achieving KPIs
 Good communication skills in Arabic and English
 Basic proficiency in CRM systems and MS Office

Apply at Ruchi@career-hunters.com

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