·         Conduct regular field visits across all assigned retail channels to ensure full compliance with company standards.

·         Monitor the execution of approved Must Stock/No Stock lists, Min-Max levels, planograms, product positioning, and display standards in all outlets through market visits and dashboard monitoring of ERP/Merchandising Applications.

·         Ensure products are displayed according to company guidelines, maximizing visibility and customer appeal.

·         Ensure all promotional activities are executed correctly and on schedule across all outlets.

·         Verify promotional pricing, product highlighting, and promotional communication materials are displayed accurately.

·         Monitor product availability during promotional periods and immediately report any execution gaps.

·         Inspect all Point of Sale Materials (POSM) to ensure proper installation, maintenance, and brand consistency.

·         Conduct regular inspections of display stands and coordinate repair or replacement when required.

·         Ensure all displays and merchandising equipment remain clean, attractive, and in excellent condition.

Reporting & Follow-up

·         Prepare regular field visit reports with clear findings, supporting photos, and recommended corrective actions.

·         Track the completion of corrective actions until full compliance is achieved.

·         Maintain accurate records of execution quality, compliance levels, competitor activities, and merchandising improvements.

·         Provide weekly and monthly execution performance reports to the Business Development Manager, in coordination with the Sales Manager.

Coordination

·         Coordinate with Sales, Operations, Marketing, Warehouse, and Merchandising teams to ensure smooth execution of approved initiatives.

·         Support new product launches by ensuring timely execution of listings, displays, POSM installation, and promotional visibility.

Sales Performance Monitoring

·         Monitor sales performance at outlet and category level.

·         Analyze sales trends to identify the root causes of sales increases or declines.

·         Investigate performance issues related to internal factors such as stock availability, product assortment, display quality, pricing execution, or operational issues.

·         Monitor competitor activities including pricing, promotions, new product launches, shelf space, and merchandising initiatives.

·         Recommend adjustments to product display space and category allocation based on sales performance and customer purchasing behavior.

·         Identify underperforming outlets and propose corrective actions to improve execution and sales.

Market Intelligence

·         Continuously gather market intelligence and identify new merchandising opportunities.

·         Monitor competitor displays and collect market feedback through regular field observations.

·         Identify emerging market trends and recommend ideas to strengthen the company’s in-store presence.

·         Share best practices observed across different retail channels.

Scope of Responsibility

·         Conduct daily compliance audits in company-operated outlets to ensure merchandising standards are maintained without interfering with day-to-day store operations.

·         Act as the company’s field execution representative, ensuring consistent brand presentation across supermarkets, co-operatives, hypermarkets, groceries, central markets, and other retail channels.

·         Ensure maintenance of highest standards of professional conduct, ethics and integrity in provision of the services.

·         Any other relevant work assigned by the department manager.

Required Qualifications and Skills:

• Bachelor’s Degree in Business Administration, Marketing or a related field.
• 5-10 years of relevant experience in trade marketing, merchandising, or retail sales execution, within the FMCG sector.
• Valid Kuwait driving license, with willingness to travel daily across assigned retail outlets.
• Proficient user of Microsoft Word, PowerPoint and Excel, and familiarity with ERP/merchandising monitoring applications.
• Strong knowledge of merchandising standards, planograms, and POSM management.
• Ability to analyze sales and market data to identify root causes of performance trends.
• Strong reporting, documentation, and follow-up skills.
• Fluent in both English and Arabic : writing, reading, and speaking.